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Best New Thinking Winner 2010

About John Griffiths

I have been a planner on advertising for over 30 years now, direct marketing for 25 years
and integrated it all together with sales promotion, sponsorship, PR and latterly the web for the last 20

I have written about account planing online and in industry articles. And you can find two books one of which I wrote with Tracey Follows called 98% Pure Potato about the beginnings of account planning. And another called Readings in Account Planning edited by Hart Weichselbaum currently being revised to which I contributed a chapter on integrated communications. That came out in 2008 but a new version should be out by the end of 2016.



What I do What I’m doing What I’ve done Planning Above and Beyond: Highlights of the first 8 years Griffo in 10 – things you may not have known about me! Blogs: Further and faster, Waggledancers, Brand Safari Contact me

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