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Best New Thinking Winner 2010

Internet Research – Internet Based

 

This is the use of the internet to gather and distribute research data which can be about anything not just the internet.

 

Michael Herbert Associates 

Offer Cyberqual - live qualitative groups using PCs. Can demonstrate it to you without you having to leave your own office or them leaving their own. All kinds of possibilities. Attend a focus group recruited from the US, moderated from London and watch it from anywhere you like. Cost structure the same as a conventional off line qualitative group in the UK. Won't get into the methodology arguments here but you have to admit it's a great idea.

Contacts:
0208 749 7001 www.mhamr.com
info@mhamr.com

 

Net Survey 

This outfit interested me because they are doing a lot of internal culture/employee research using the internet/intranets. They also do internet online and offline etc but this seemed a genuine and innovative point of difference.

Contacts:
Contacts:
Andrew Bannister 01483 549025 www.netsurvey.se
andrew.bannister@netsurvey.se

 

Survey Analysis 

Provide research data to your desktop. Using a web browser interface. Allegedly every other competitor is using bespoke software. So it makes getting hold of data faster, easier and there's only one copy to update. Fair dos.

Contacts:
0207 388 1587 www.surveyanalysis.com
Paul Finer paul@finer-weston.co.uk

 


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