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Best New Thinking Winner 2010

Internet Research – Net Off Net


The second typology is research about the Internet conducted offline using conventional research techniques: telephone, face to face.



Research agency devoted to researching the internet but for the most part not using the internet to do it. Everybody seems to be using Netpoll. Their name pops up all over the place.

0207 710 2800 

These people claim to do everything. What is worth keeping an eye on is that Freeserve is their biggest client so they are currently crawling over one of the biggest and most significant groups of surfers in the UK. And they appear to be researching online, offline and tracking.

0208 871 1265
Guy Lipscombe


Taylor Nelson Interactive 

Interface testing. Now everyone claims to offer this but Taylor Nelson have put it into 3 modules: content, usability and satisfaction which covers concept development, site testing and tracking. It seem to be structured enough to give clients a comfort factor that the product is repeatable and benchmarkable (those dreadful norms again!). Worth thinking about.

0207 868 6599
Arno Hummerston


Taylor Research & Consulting 

Not to be confused with Taylor Nelson Sofres (see above) this is a US based internet research outfit that is working in partnership with Simpson Carpenter in the UK. I went to a conference they ran earlier in the summer. By virtue of the US's lead in all matters internet, they have a truckload of findings they seem very willing to share.

(001) 422-7600
also Tom Simpson 0208 971 0800


Virtual Surveys Limited 

Evaluate websites using predominantly offline research what they call accompanied surfing. They call them V-Surf interviews. Individual depths at £5,000 for 10. They have a viewing lab but may be able to send video feeds to your desktop.

01256 767576


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