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Best New Thinking Winner 2010

Koan No. 16

Koan No 16 on seeing differently

“The voyage of discovery doesn’t consist of seeking new landscapes but of having new eyes” Marcel Proust


No comment needed…. oh all right then. This is a mantra for the people behind the Et si (What If) book featured in March of 2005. And apart from having an excuse to quote Proust and not mention madeleine – think how much of your conceptual framework is recycled. Michaelangelo said he released his sculptures from the granite. A recent book I read pointed out that in the West we have got into the habit of recycling copies. There’s very little original thinking going on. So get out more. And get some fresh peepers!



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