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Best New Thinking Winner 2010

Koan No. 19

Koan No 19 And now to strategy

“Media strategy revue”
Header seen on a powerpoint slide in July 2005


I know its a visual gag – but I can’t be the only one for whom the introduction of the word strategy into the meeting can be a passport to elation but more often than not a doorway into tedium, equivocation and downright b*****ks. This typo cheered me up immensely – I now prime myself to think CanCan when ever the word strategy comes up. And I feel better already….think of the possibilities.



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