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Best New Thinking Winner 2010

Koan No. 6


The best fisherman

Among those who fish for pleasure, the best fisherman is not the one who catches the most fish but the one who enjoys fishing the most. The point of play is that play has no point..But can we make our labours more playful?

John Gray Straw Dogs


A timely challenge with the biannual APG planning awards upon us once more as to what constitutes true effectiveness. What is the point of doing what we do if we don’t enjoy it? It has been a grim couple of years with planning departments emptying out and the senior few soldiering on with insufficient resources and time to do the job properly. At what point do we stop counting fish and start examining the quality of the fishing experience. Time for a Kitkat anybody?




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