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Best New Thinking Winner 2010


Stone lanternPlanning

“Planning  was only ever designed to answer one question.  Why the F*** should they?”     
Tony Stead

“Treate the creatives as your clients”
Barbara Burke

“A planner is like a parrot who sits on your shoulder and whispers in your ear then craps down your back when you’re not looking”.  
Who said this?

“Planners lead the creatives towards the well of inspiration, the trouble is that they tend to piss in it first.” 
Who said this?


“Transcendent meaning machines” Naomi Klein

“Audiences expand the mythologies of a creator’s world.  We succeed when we give them something worthy of their devotion.” Matt Groenig Wired Feb 1999

What people don’t seem to understand is that not only does Lake Wobegon not exist,  Minnesota does not exist.  We made it up!” Garrison Keillor creator and broadcaster of Lake Woebegon stories 


Markets are conversations” Cluetrain manifesto

“You don’t make any money until you sell stuff and you can’t sell the stuff unless you’ve gotten people to want it.  And that’s what marketing does.”
Sergio Zyman


characters“Advertising is about finding what people enjoy, paying for it and then interrupting them to try to sell them something.” Seth Godin.

“I’m fed up with being told the point of advertising is to raise awareness.  If you want awareness nuke Sheffield.  Don’t advertise!”
James Myers

“Advertising does its work after the press ads have run and the posters have been taken down.  Everything else is sign painting” Mia Culpa

ThinkerKnowledge and Information

“Everyone spoke of an information overload but what there was in fact was a non information overload” Richard Saul Wurman quoted by Edward Tufte

“I don’t know who discovered water, but it probably wasn’t a fish” Marshall McLuhan

“The best way to predict the future is to invent it” Alan Kay


“Thomas Edison was afraid of the dark.  Look at what he did about it.  He lit up the night.” Viki King 





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