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Best New Thinking Winner 2010

Diageo Planning Team

Planning goes corporate – Diageo planning leadership meeting

storehouseI’m in a conference room in the Guinness Storehouse in Dublin – Ireland’s biggest tourist attraction in the world capital of craic. There may be better places to have international meets but right now I can’t think of one.  The presenter is telling the audience of 20 that there needs to be a step change in the way the department works  – competitive advantage has been eroding. She asks for the mission statement for the 2011 business goal – 3 people call it out. We have had feedback from the management leadership programme, benchmarks for engagement with company values – apparently the Philippines office is off the scale for super-engagement. The language and the ethos are entirely familiar – and could be found in any large international corporation. What makes this gathering extraordinary is that this is a planning dep